I am an interdisciplinary designer residing in Toronto, Canada.

I am interested in applying design thinking principles to address real-world problems through digital solutions. I am experienced in graphic design, UX design and research, and design thinking. Through my mixed academic and professional backgrounds, I worked on topics related to cultural heritage, social innovation, conservation ecology, and global climate change.

I am always looking to expand into other topics and collaborate on new challenges that push the boundaries of design’s role in shaping the future.

Annabel Karim Kassar
BRANDING, PUBLICATION, UX

Annabel Karim Kassar is an architect known for her rich, layered approach to design—blending heritage with modernity, ornamentation with minimalism. This case study explores the development of a brand identity and website that encapsulates her work’s essence.

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Broadleaf Plantain & People
INSTALLATION, UX

An exploration of the complex relationship between humans and nature within urban settings, with a particular focus on Broadleaf Plantain.

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Adrian Pepe
PUBLICATION

A publication exploring Adrian Pepe's fascination with wool, the human body, and nature. The book reflects his craftsmanship, weaving socio-cultural, aesthetic, ecological, and methodological narratives.

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A S F A R
BRANDING

A luxury Dubai-based lifestyle conciergerie, distinguished by its refined identity rooted in the legacy of Pin 1324, seamlessly expressed across all brand elements to convey exclusivity and sophistication.

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Sonic Tree
INSTALLATION

An interactive installation, featuring cardboard pipes that amplify the sounds of a tree, offering participants a unique sensory connection with nature.

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Lazarus
BRANDING

Identity systems and poster series designed for Lazarus, an arts & culture organization based in London.

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Illustrations
ILLUSTRATION

A series of illustrated prints using etching and dry point techniques. The creatures illustrated are inspired by patterns perceived in nature and insects in particular.

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