I am an interdisciplinary designer residing in Toronto, Canada.
I am interested in the application of design thinking principles to address real-world problems through digital solutions. I am experienced in graphic design, UX design and research, and design thinking. Through my mixed academic and professional backgrounds, I worked on topics related to cultural heritage, social innovation, conservation ecology, and global climate change.

A S F A R
BRANDING
BANANAMONKEYDUBAI, UNITED ARAB EMIRATES
2021

It is a distinguished lifestyle conciergerie in Dubai, renowned for its clientele of high-net-worth individuals and royalty. As one of the few local brands competing with global players in the industry, A S F A R stands out for its unique identity, rooted in the historical significance of Pin 1324. This concept is seamlessly integrated across all brand touchpoints, from the logotype to digital applications, printed materials, and packaging, creating a cohesive and elegant visual language that reflects the brand’s prestige.